SINGAPORE — Capillary Technologies, whose solutions help businesses get ahead of the digital evolution and stay consumer ready, has announced that their Accelerate initiative is now a Google Channel Partner and Google Premier Badge holder. Amidst the increasing inclination of businesses to unify their multiple sales channels to derive greater ROI out of their digital marketing efforts, this recognition will help brands to drive increased conversions and better spend optimisation through intelligently targeting the right consumer at the right time.
The Accelerate team envisions this as a means to drive more relevant and targeted results for online as well as offline businesses by driving the right customers through the right channel. Being a Premier Badge holding Channel Partner, Accelerate benefits with dedicated account management for efficient turn-around timings, exclusive industry vertical insights, competitor data and Beta access to new products for associated clients to implement in their digital strategies. This will help brands better orchestrate their customer’s journeys and drive better conversations.
Soumajit Bhowmik, Director at Accelerate stated – “The increase in digital media consumption has made it an important channel for brands to engage their consumers. Around 10% of brand marketing spends are invested in the digital medium. In the current scheme of things, data sits in silos across the channels – both online and offline. We’re solving just this!”
In relation to the partnership with Google, Soumajit added, “This recognition is a testimony to our uncompromising commitment towards client success through a sustainable and profitable e-commerce ROI. In a short span of time, we are working with more than 40 premium brands globally like HUL, W, Fair & Lovely, LuLu Webstore, Bata, amongst others and delivering cost-effective and ROI driven cutting edge performance marketing. We look forward to a greater market share of digital marketing spends of online/offline retailers and helping them make e-commerce profitable.”
Capillary Technologies is looking at this as a means to help accelerate partner businesses while working together to create a more targeted, strategic, and revenue driven approach for marketers across the world.
Abhijeet Vijayvergiya, VP and Business Head Asia Pacific, Capillary Technologies, commented on what this means to Capillary’s business in Southeast Asia, “This recognition from Google is a testimony to our steadfastness on developing revolutionary products and reinforces our goal to make brands always consumer ready. Southeast Asia is undergoing an incredible transformation thanks to digital technologies. And with Capillary Accelerate, we will push this transformation in the direction that delights both the retailers and the customers.”