Vinamilk, Vietnam’s leading dairy brand, has announced its plans to participate in several trade promotion events, including the Japan Foodex Fair, FHA Singapore Fair, and International SME Fair in Guangzhou, China, following its successful participation in Gulfood Dubai 2023.
The company aims to seek new export opportunities and develop new sales channels in existing ones.
Despite economic uncertainty, Vinamilk has shown its determination to expand its global reach by actively seeking new export markets.
The company has secured a total value of $100 million for its six-month export plan, with 85% coming from the Middle Eastern region, where Vinamilk has been one of the key export markets since 1997.
Vinamilk’s baby products, especially Dielac milk powder and RiDielac baby nutrition powder, have been well-received and trusted by consumers across the Middle East.
The demand for dairy products has consistently increased in the region, and Vinamilk and its partners seek to meet these growing demands with innovative solutions that provide high-quality products at competitive prices while providing essential nutrition, such as the infant formula product Dielac Premature.
Vinamilk’s primary partner in the Middle East, Zia Ahmad Mohd Asmail, expressed satisfaction with the company’s products and services, saying, “We have been in business with Vinamilk for the past ten years when we started with the Afghanistan market. They provide good service and quality products. We want to expand and make Vinamilk products accessible to consumers across the region.”
Vinamilk’s main export products, such as Dielac milk powder, Ridielac nutritional powder, condensed milk, Probi drinking yogurt, and coconut drink, have been introduced to new markets across the region.
Vinamilk’s active participation in trade activities enhances its exposure to the world and contributes to promoting its position in the dairy industry.
Despite humble origins in Vietnam, a country that does not have a long history in the dairy industry, Vinamilk has grown to be the leading dairy manufacturer in the country, with 13 farms that supply a capacity of more than one million liters of raw milk per day. The company exports to 58 other countries and territories worldwide, with accumulated export revenue of $3 billion. – BusinessNewsAsia.com