In the world of online gaming, there are a few big hitters that always manage to come up in conversation. Games like League of Legends and DOTA 2 have been around for years, and they continue to be some of the most popular games in the world. However, a new game has been quickly gaining popularity over the past year or so: Mobile Legends. So how does this game make money? And why is it so popular? Let’s take a look.
What is Mobile Legends?
Mobile Legends is essentially a MOBA (Massive Online Battle Arena), much like Dota 2 or League of Legends, but for mobile devices. Additionally, the game is designed to be played in short, quick rounds that last around ten minutes each. This makes it perfect for gamers who want to get a quick fix without having to commit to a long session. Furthermore, the ATA injector for the Mobile Legends game is also an advantage for the game. The ATA injector helps in providing the best gaming experience. Moreover, because the game is so popular, there’s a huge amount of money to be made from the player-base, in various different ways. Now, if you are a gamer of any sort, you will most likely be aware of how these types of games make their money. For the uninitiated, however, the whole concept of ‘in-game purchases’ and ‘microtransactions’ can be a bit confusing. In reality, it’s actually quite simple.
In-game microtransactions
Much like the vast majority of massively-played online games, Mobile Legends makes the majority of its money through in-game microtransactions. For those who don’t know, microtransactions are small purchases that players can make within a game in order to improve their gameplay experience. This usually takes the form of buying new skins or characters, but can also include things like boosts and other power-ups. In Mobile Legends, players can purchase a variety of different items, including heroes, skins, and battle points. There are currently over 90 different heroes available in the game, and each one has its own unique abilities and playstyle. Players can use real money to purchase heroes, or they can use the game’s virtual currency, known as battle points.
Advertising
In addition to in-game microtransactions, Mobile Legends also makes money through advertising. The game features a number of different advertisements, including video ads that play before matches and banner ads that appear in between rounds. These ads are targeted at the game’s large player base, which consists mostly of young adults. Mobile Legends is a popular game in Asia, and it has been reported that the game generates over $30 million per month in advertising revenue. On the other hand, advertising is not the only way that Mobile Legends makes money. However, advertising is a significant source of revenue for the game.
Sponsorships
Again, like most games of its sort, Mobile Legends also makes money through sponsorships. The game has been sponsored by a number of different companies, including Razer and Coca-Cola. These sponsorships help to keep the game free-to-play, as they provide a steady source of revenue. In addition, these sponsorships help to promote the game to a wider audience. Furthermore, they help to legitimize the game as a sport, which is important for its continued growth. Sponsorships also provide a way for the game’s developers to make money without relying solely on in-game microtransactions.
Prize money from tournaments
Another way that Mobile Legends makes money is through prize money from tournaments. The game has a competitive scene, and there are a number of different tournaments that are held throughout the year. These tournaments usually have large prize pools, which can range from a few thousand dollars to over $100,000. The game’s developers also make money by charging players a small entry fee to participate in these tournaments. This provides a way for the game to generate revenue, while also giving players an incentive to compete. The ML tournaments generally follow the same format: two teams of five players face off against each other in a best-of-three series. The winning team receives a cash prize, while the losing team receives nothing.
DLCs (Downloadable Content)
Mobile Legends also sells DLCs (Downloadable Content). This is content that players can purchase in order to improve their experience. For example, the game sells a season pass, which gives players access to exclusive skins and other items. Additionally, the game’s developers have also released a number of different maps and game modes that are available for purchase. These DLCs help to keep the game fresh and give players a reason to keep coming back. On the other hand, the majority of DLCs are not essential to the gameplay experience and are purely cosmetic. This means that they are not necessary for players to enjoy the game. However, Mobile Legends ranks up there with the best of them when it comes to making money.
Revenue from iOS and Android platforms
Finally, Mobile Legends makes money through iOS and Android platforms. The game is available on both of these platforms, and it has been reported that the game generates over $50 million per month in revenue from these two sources. This is due to the fact that the game is extremely popular in Asia, where both of these platforms are very prevalent. The way this works is that the game’s developers receive a percentage of all the in-app purchases that are made by players. This is how they are able to generate such a large amount of revenue.
By knowing their market
Finally, one of the biggest reasons why Mobile Legends makes large portions of revenue on a monthly basis is because they know their market. As we were saying, the game is extremely popular in Asia, which is a region that has a large population of young adults. This is the demographic that is most likely to spend money on in-app purchases and microtransactions. In addition, the game’s developers have also released a number of different maps and game modes that are available for purchase. This shows that they are constantly trying to add new content to the game in order to keep players engaged. They are also always looking for ways to improve the gameplay experience. All of these factors contribute to the game’s continued success.
In conclusion, Mobile Legends is a very popular game that makes a lot of money. The game does this through a variety of different methods, including sponsorships, prize money from tournaments, and revenue from iOS and Android platforms. The game’s developers also make money by charging players a small entry fee to participate in these tournaments. Additionally, the game sells DLCs (Downloadable Content), which helps to keep the game fresh and gives players a reason to keep coming back. Finally, one of the biggest reasons why Mobile Legends makes such a large amount of money is because they know their market. By knowing how to cater to the right audience, ML is dominating the market at the moment.