Blender Bites Limited (CSE: BITE, FWB: JL4, WKN: A3DMEJ), the Canadian award-winning company known for its development and marketing of premium frozen functional food and beverages, has announced a significant retail expansion.
Its flagship products, Power Berry™, Green D-Tox™, and Liquid Sunshine™ 1-Step Smoothies, have now been launched in 314 stores under the Southeastern Grocers Inc. (SEG) banner, marking a major step in the company’s U.S. market penetration.
SEG, a leading omni-channel retailer in the United States and parent company to well-known grocery chains like Winn-Dixie, Harveys Supermarket, and Fresco y Más, operates an extensive network across Alabama, Florida, Georgia, Louisiana, and Mississippi. These include a mix of grocery stores, liquor stores, and in-store pharmacies, along with online delivery and curbside pickup services.
The distribution includes Blender Bites’ smoothies in 291 out of 370 Winn-Dixie stores, 22 out of 28 Fresco y Más stores, and one out of 25 Harveys Supermarket stores. This listing provides Blender Bites with a significant footprint in the Florida market, where consumer spending is notably high.
Blender Bites CEO and Founder, Chelsie Hodge, expressed enthusiasm about the launch, viewing it as a strategic move to bolster the company’s presence in the United States and drive revenue growth. She emphasized the alignment of Blender Bites’ health-conscious products with the needs of SEG’s customer base, highlighting the opportunity to offer healthier daily choices to consumers.
Blender Bites’ smoothies are designed for convenience and nutrition, featuring organic fruits, greens, and functional ingredients such as probiotics and immune-supporting vitamins and minerals. The products are certified organic, gluten-free, dairy-free, soy-free, and contain no added sugars, catering to a growing demand for healthful and convenient food options.
Founded in 2017, Blender Bites has rapidly emerged as a leader in the North American “easy smoothie” category, with a commitment to sustainability by eschewing inner plastic packaging.
The company’s products, including 1-Step Smoothies and 1-Step Frappes, are distributed across over 5,000 stores in Canada and the U.S., including Walmart Canada, Walmart USA, Albertsons companies, and now, the Southeastern Grocers group of companies. – BusinessNewsAsia.com