Meeting your prospects and clients in person is becoming a thing of the past as there are new ways to reach out to them. One of the ways to reach out to your clients and customers is through the internet, using professionally designed PDF documents. Using a PDF to showcase your product, send a promotional message, and for various other business communications is a great way to make a long-lasting first impression.
Businesses all over the world are using PDFs for various purposes due to the many advantages that it has and using them for business communications is a good choice as you will find out below:
Consistent Format
PDF is a universal format that is accessible by anyone, on any device, at any device. Whether your clients are using Windows, Mac, Android, iOS, or Linux, they can access PDFs in the same way as you would. Using professionally designed PDFs for marketing and business communication purposes is very useful in generating leads because all of your clients and customers will receive a document that is accessible on every device, without any compromise on layout, formatting, text size, fonts, etc, helping to create a great first impression.
The consistency of a PDF document to keep all the elements as they are without any minute change is useful in attracting more customers to your business.
Allows You To Link Your Online Content
You can easily add links to your online website, online content, or social media pages in a PDF. PDFs allow you to add hyperlinks without any problem so that you can let people find more about your product or service. For instance, if you are sending out a promotional PDF flier in which you are showcasing your latest product, you can add a link to your website, where the product is explained in detail or you link to a YouTube video where the new product is reviewed and demonstrated so that all the prospects seeing the document can get more information.
Interactive Documents
If someone knows how to make a professionally designed PDF then he can create a highly interactive document. PDF has a whole lot of features, much greater than that of a Word document, allowing you to create a highly interactive document that users will love. PDF capabilities are much greater than Word or Excel documents. It has features like digital signature boxes, drop-down menus with choices, check buttons, radio buttons, and several others that make PDFs highly interactive.
These interactive features of PDFs make it easier for businesses to gather feedback from customers or for customers to fill out forms.
Various Free Tools Available
Every digital document format has many free tools available that allow interconversion into PDF. If you have a document in a JPG image format, you can convert it to PDF using the JPG to PDF converter, similarly, if you have a spreadsheet in excel format, you can convert it to PDF using the Excel to PDF converter. There are also converters available for Word, PPT, and other digital document formats but that isn’t all. There are also various other free PDF tools available like the PDF Compressor, PDF Merger, PDF Editor, etc that make it easier to edit and work with PDFs. Without spending even a penny, businesses can design PDFs to send out to their prospects and clients.
Can Be Used During Conference Calls
Another advantage of using PDFs is that they can be used during conference calls to showcase your products/services or to give a presentation. A professionally designed PDF works perfectly within Zoom calls, Skype calls, or Microsoft Teams meetings. Since most meetings are now held virtually over platforms like Zoom and Skype, sharing your screen and going through PDFs is a great way to showcase important product information conveniently.
PDF Isn’t Going Anywhere
Technology evolves very quickly but PDF isn’t going anywhere, anytime soon. This format is so widely used worldwide in every industry, be it the banking sector, healthcare industry, or education industry, that it would take major technological advancements for everybody to move onto a new format. Another reason is that, currently, there is no alternative to PDF that is so widely accepted or universal and houses so many features, which means it isn’t going anywhere in the near future and you can rest assured by using PDF for business communications.