Trax, a provider of computer vision solutions and analytics for retail, and Snooper, a crowdsourcing platform, announced an alliance to provide brands in Australia and New Zealand with a new store auditing solution combining the powers of image recognition and crowdsourcing.
Through this partnership, consumer packaged goods (CPG) brands can leverage the combination of Snooper’s on-demand, crowd-based workforce of over 75,000 shoppers acting as an extension of their traditional field team and Trax’s industry-leading computer vision platform to collect and analyse real-time data of retail execution in-store.
Trax and Snooper are putting the power of artificial intelligence into the hands of shoppers, giving CPG brands a more cost-effective, flexible and efficient method of managing the work of a traditional, costly salesforce.
Retailers and consumer goods manufacturers around the world leverage Trax’s in-store execution and retail analytics solutions to better manage on-shelf availability and optimise merchandising.
These solutions are powered by proprietary fine-grained image recognition algorithms that convert photos of retail shelves into granular, actionable shelf and store-level insights.
“We are excited to work with Trax to provide a consumer-centric store auditing solution, combining image recognition and the power of the crowd for better efficiency and enhanced insights across metro and regional areas as well as all retail channels at unprecedented speed and scale,” said Lurie Wespes, CEO and co-founder at Snooper.
In the context of the COVID-19 pandemic, CPG brands have found it more difficult to gain visibility into store conditions. Trax and Snooper’s alliance will help the industry optimise in-store execution during these unprecedented times.
While the partnership goes beyond the current crisis, in the short term, brands will be able to capture photos of the shelf through shoppers’ essential shopping trips to gain real-time data and insights, either in stores beyond their current reach or to supplement disrupted field networks.
Aaron Eccleston, Country Manager, Australia & New Zealand at Trax, said, “Brands can identify performance gaps and take corrective actions in-store where and when it matters for issues such as out of stocks and compliance. This creates better shopper experiences and drives growth, especially in instances where our customers’ own field teams are unable to support their needs.” – BusinessNewsAsia.com