Tianjin He Ping Joy City officially opened on 24 December
HONG KONG — Joy City Property Limited (“Joy City Property” or the “Company”, Stock Code: 00207) is pleased to announce that Tianjin He Ping Joy City officially opened on 24th December. As the first light asset output project of Joy City Property, He Ping Joy City attracted over 100,000 passenger traffic on the first day with a brand-new concept and generated nearly 10 million RMB in sales from online and offline.
A brand new city shopping center in superior location
Located in the CBD commercial district of Tianjin Binjiang Road and Nanjing Road, He Ping Joy City is the second “Joy City” shopping center of Joy City Property in Tianjin, a favored shopping and leisure spot of fashionable group. Positioning itself as “Delicate” and “Subversion”, He Ping Joy City aims to become a new “Delicate & Quality Life” city shopping center. Different from Tianjin Joy City which is located in old town business district, He Ping Joy City targets at the white collars aged between 25-40 and has made special arrangement on tenants’ selection and floor design, in order to meet the need of fashionable and out-going people with high efficiency shopping habit.
Subversion of conventional formats, Provide one-stop shopping experience
He Ping Joy City no longer follows the traditional format of “clothing brands on first floor” and sets up a leisure dining area on first floor instead. Moreover, He Ping Joy City applies strict filtering criteria for the brands and it is the first time for one fifth of the total 200 tenants to station in Tianjin. The entire shopping center is a one-stop shop with shopping, dining, entertainment and provides consumers with excellent shopping experience.
On the opening ceremony, the Vice President of COFCO Group, the Chairman and General Manager of Joy City Property Limited, Mr. Zhou Zheng talked about the reconstruction plan of He Ping Joy City and said, “The core idea of Joy City’s success is innovation and behind that is the company attaches importance to its customers. He Ping Joy City is the first light asset output project putting into operation after the Company announced its asset management strategy. With He Ping Joy City as the pioneer, Joy City Property is also exploring the successful experience in light assets operation in the future and hoping to develop He Ping Joy City into a leading model of the new business strategy.”